When I started talking about upcycling, people thought I was talking about riding bikes uphill," laughs Scott Hamlin.
But the former Adidas boss has a simple, yet ingenious, business model - he buys unwanted tops from professional sports teams, upcycles them into merchandise and sells it back to them.
He first began the business with Portland Trail Blazers shirts, a professional basketball team in the US.
"They came to us with jerseys of four players that were traded and they wanted us to create something for one of their green games," Mr Hamlin says.
