White Claw's last new flavor launched 16 months ago -- an eternity in the rapidly evolving world of spiked seltzer, in which new brands seemingly have new releases weekly.
But the wait is finally over for fans who are craving something new. White Claw is adding three new flavors: lemon, watermelon and tangerine.
Beginning Thursday, the new White Claw flavors will be sold individually and in a new 12-can variety pack. Mark Anthony Brands, its producer, said the brand's first variety pack of original flavors has helped it become America's top-selling hard seltzer brand because customers want to try all of the flavors.
