Can I tell you about my little tribe - The CTP Swarm?
We build things that a lot of people might not even be looking for on Hive. In fact, most of our projects come from a desire to create things on chain, that we actually want to use. And it's in my DNA as well. For as long as I can remember, I've said that you must be a product of your product.
Especially in online business. Far too many times, when there is an affiliate program attached to it, marketers will tell you everything you want to hear about what's new and hot. Rarely is it because they believe in the long term validity of a project, it's usually to separate you from your income and put money in their pocket.
Hive changed that for us. Big time!
Mainly, you can't hide on a blockchain like Hive. For example, if I tell my members I've made 1 million bucks worth of Hive in my time here, all they have to do is look at my wallet and determine....
That was a lie!
So traditional online marketers, tend to stay away from projects like this because....Gasp...They have to be transparent and truthful about what they are building and promoting. Personally I love it, I think it brings accountability and openness to being an entrepreneur online. And when you aren't trying to scheme a dollar from your customers, and actually add value to their journey...Good things happen.
I'm getting off track here but I wanted to frame this because of an approach 
A lot of the projects we build and a lots of amazing tools on Hive, are businesses with a unique twist.
Let's take for example our latest, CTPX.
In the traditional sense, this is what is known as a traffic exchange. We're doing our best to rebrand it as a content discovery platform, but if you show this to anyone in online marketing, they'll label it as a 'T.E.'. Fair enough....
How these platforms were set up originally, I look at your website, and you look at mine. Very simple. An online co-operative of entrepreneurs agreeing to look at each other's websites, lead capture pages and blogs. The goal was to convert those viewers, to paying customers or subscribers. Marketing to marketers. You can see how they became their own worst enemy....
New models arrived but at the end of the day, you used these platforms to drive traffic to your sites with the hope of getting results from your advertising.
Now let's fast forward to what we have on CTPX thanks to building on the blockchain...
The results you get from using this platform is actually a bonus! Because one of the main reasons people are using CTPX now is to generate CTP tokens. You are rewarded for actually using CTPX and if you get some decent results along the way, it's a bonus!
We did the same thing with ListNerds, you are rewarded for using it. Whether or not you get results (and you do if you advertise properly) is considered a benefit of using it, not the sole purpose.
This is how I see Hive creating very unique opportunities for online entrepreneurs going forward.
We can take traditional advertising and marketing models and stick them on chain, or integrate some layer 2 solutions into them. All of a sudden, 2 things happen overnight....
You tap into an amazing community of passionate blockchain enthusiasts!
You can be rewarded for using these platforms on layer 2.
Is it perfect yet? Oh gosh no. We're still trying to figure it al out ourselves...But the working models are here. And I would love to see more online marketers (the good kinds lol) come into Hive and start building some amazing things.
That's what being an entrepreneur is all about at the end of the day right?
Throwing things against the wall and watching which ones stick!
I wouldn't want to be building anywhere else....
