Middle of the week which means...
Jongo was thumbing through his old journals!
I enjoy doing this every week because not only does it give me ideas on what to write about, but I also have these 'ah ha' moments in the process.
Take for example, this image I printed out and stuck in my journal back in 2016...
Now, this makes a ton of sense when it comes to keeping members happy.
No brainer right? Make your customers feel valued!
And personally, that's something I've always wanted to concentrate on with all our online businesses. When people feel a part of something they end up sticking around. But there's a much more human element to this. When people don't feel valued, they gravitate to where they do feel valued.
And that doesn't mean we need to 'cuddle' our members, but value is driven to communities by...You guessed it, members that feel valued!
Now we are about to do a flip...
I want to go through each of these points above, and frame it on a blockchain level. Do we see the same reasons why members leave Hive? And is there something we can do to make every member of the blockchain feel more valued?
Natural attrition - Simply put, this is part of reality of doing business or building anything online. A chunk of people just don't show up anymore no matter what you do. I don't think you can ever fight this, because some people are likely to sign up for something and move onto new things that grab their attention.
Lured to a competitor by a friend - Not a ton of examples of this in crypto because, there's nothing like Hive. But we've seen it happen here by members of the Blurt community. They took their toys and left the sandbox, and brought a few of us with them in the process. That comes down to relationships I think, if you have a strong community feel with certain people, they will follow.
Because of price - Green candles man, this is crypto lol That's something we can all agree on, people like the shiny objects in crypto that are in the green...Nothing we can do about that except keep buying Hive and powering it up lol
Dissatisfied with your product or service - Some people are VERY loud on social media about how much they hate down votes on Hive. Some people can't stand that they aren't getting upvotes. Some people are just grumpy. You will never be able to satisfy everyone.
Because...They don't feel valued - This goes without saying and I mentioned it above but how do we fix this....?
Here's what I try to do and I think we all can help out and chip in...
When someone shows up on your blog and writes a thoughtful comment, reply! I personally upvote people too but my goodness, the least we can do is reply to their comment. I'm not saying we should reply to the 'dear ser, love post' comments, but if a member of Hive drops a good comment...Reply!
If that same person keeps showing up on your blog, follow them and start engaging with them more! I know personally, this is something I HAVE to do more of! I remember when I first showed up on the blockchain and would comment all the time on a certain members' blog. Did he start following me right away? Nope but when he did, it made me work that much harder because it felt good to be recognized. We can do that for others!
Support the work apps are doing! I'm not saying we have to use each one religiously, however speaking from our company's perspective, it feels feels really good when people start using our apps. Makes the effort and work, so worth it!
And I'm sure there's other things that we can do but this is what it comes down to...
Behind the usernames, are people. And people WANT to feel valued. If we do that more, we then highlight Hive's greatest asset...It's community!