Today, I would love to give you some tips about advertising and promoting. No matter what you are promoting and how many people will see that, no matter why are you promoting it. Always pay attention ot the aesthetics.
- Keep things simple and nice
You do not have to add too many shapes or colors, keep things simple so people, who see them, can understand them. What does that mean? For example you want to promote an online job.First, give people the information they need to know about that project, second make your advertisment pretty.
Always remeber, first things first. It is important to tell people what it is all about, and to make it nice, so people like it. It will not 'catch the eyes' if it is not pretty.
How to make it pretty?
Chose nice colors. Depending on what you want, chose colors that are appropriate. For example, yellow is the color that human eyes see first, that si why svhool buses and taxies are always yelow.
Purple is a color that most people like, specially light shades of purple, such as lavander color.
Black and white are pretty neutral and people usually do not have the resistance to them.
If you are making combination of colors, be sure that those colors are good together.
Make order. As I said before, first things first. Put the most important information first, maybe use the bigger font for them or put a picutres that are ilustrating the most important things. Later, talk, write and put a pictures of less important things.
Pay attenition to the video. If you are going to put a video into your advertisement, put it into the central place. People like to see things more than to read about them. Why? Because, when you see something you know exactly how it looks like, how it works... When you read about something you need to imagine it, and your imagination maybe is not same as the things really are. Imagination is good, but when you are promoting one specific thing it is better to show it to people than to make them imagine it.
Focus on your target group. One very simple example, women and men do not like same colors and shapes. Old and young people, people from various countries. Make a research and find out what your target group likes the most.
Those were a couple tips that maybe can help you, I really hope that you will find some of them useful and that some of them will help you.