If nothing else the pandemic of 2020-21 has shown us how important the internet in for our personal sanity and the ability to make money for home by using the many free lead generation tools online.
If anyone started a home business just before the pandemic they know what I am talking about. They need to speak to people and discuss with customers about what product or service they are offering, but unfortunately, the various lock downs and restrictions have prevented this from happening.
Of course, regardless if you are running a traditional home business or one of the many network marketing / affiliate marketing business lead generation is the key. In the past we may have taking the names and addresses of our customer and periodically sent them a message or letter reminding them that you were still out there. However, the methods used today differing from the past mainly because they are expensive, time consuming and relatively ineffective.