The new models look really nice in my opinion. I think the german car industry is still pretty good in the segment of rather expensive and luxurious cars. They should put some focus on smaller and cheaper cars as well, though, in my opinion.
Many people probably can't or just don't want to spend too much money on a new car. If those people want an EV, they don't have much choice but to buy their cars from other, in many cases asian, manufacturers.