first words you should say in a speech, and what are the last words you should say in a speech, Now tomorrow I don't know how many of you are speaking but I guarantee if you go to conferences,19 out of 20 speakers will start in one of these ways number one by repeating what you already know? I'm giving a signal that it's a time to get your BlackBerry out, I've just signaled that this talk is Opportunity to reconnect with blackberry make sure the office is ok, maybe get some plans together for the weekend Another way to start The lights and some of the mics working and how much time have I got, Ok right, Is it plugged in? and, You laugh, but I guarantee tomorrow. There's going to be some moments
They get a little bit up, Why because this is for some of you the first time you see this individual. They're here as a leader in their industry and Your kid at school presenting on giraffes does a better job That's sad I, Think there are only three ways of starting a speech And it's the same if you went into a bar, and there's a group of people as a networking event much like you were at before you walked into this room and Maybe I came up to a group There's group of three people who are having a little conversation. I walk in and I say hi. I'm Connor, I'm Irish 38 years old I have an interest in sailing. I like running And they've walked away How do you get people to engage with you when you're networking I Say in networking the best thing you can do is walk up. I think we know someone in common Try and walk away when someone comes up and says that to you Hopefully, you've done your research, so you do know that you've known someone in common, but with LinkedIn, You can find out who knows who on anyone you want? So how to start a speech? first way With a question that matters to the audience How do you phrase a problem that the audience faces in a question So that'd be the third best way of starting a speech The second best way of starting a speech with a factoid that shocks There are more people alive today than have ever died.
There's a lot of speeches that can follow on from there. Every two minutes The energy reaching the earth from the Sun is equivalent to the whole annual usage of humanity All the energy all the cars everything moving all the lighting all the air conditioning of the world in one year is equivalent to two minutes of Sun Does that change how you think about energy So what's a fact that shocks the audience into rethinking? and Google has transformed your ability to get at these facts Given two or three minutes you can find out one whether anything I've said is true But you trust me because I Look the part, and I'm from ESA those are two facts I Usually get someone come up to me and are you sure but how do they measure dead and alive But it's true, and it's not even close But the best way to start a speech and the way that I hope all of you use from now forward is the same way We start a story to a child Now how do we start a story to a child?
once upon a time, And what happens when you say once upon a time I can tell you what happens when I say once upon a time my daughter, leans forward gets ready to hear engages and. We were all trained as kids, to know when a story's coming. We also know when a teacher is about to deliver a 40-minute boring lecture that has no impact on our lives. But in business, You don't hear him Jack Welsh saying once upon a time Steve Jobs doesn't heart start his speeches once upon a time so there's a grown-up way of saying once upon a time and If you listen to the conversations that are interesting around you at a dinner table in. A networking event if you listen to the people that are gathering the group of eight that are listening to them The way they're talking is different the way they start is different.
The way you tell stories as an adult is in October was the last time I was in this room there were a hundred and twenty people in the room And I was having a little conversation with one of the world experts on public speaking and he said something to me This had me thinking ever since He said something to me that changed What I think about what's important in speaking? Now I can pause for about 30 seconds two or three minutes, and you want to know what he said So in Speaking in sales, we assume self-interest So if you can tell a story from your own life that connects you to why this topic is important to you. Why you first joined the company when you first saw someone benefit And you saw how their life was changed, and I think here exploring what quality of life means for you in your business How do you affect the quality of life for a customer? Because that's where the stories that will start to connect you to the audience will come from Because stories are about people They're not about objects they are not about things.