Thanks for your comment and great analysis. I agree with everything you said. They are gunning for traditional family values, and anything for that matter thats at odds with the global capitalist system.

I suppose I had tried to emphasise a similar point around identity, probably not as succinctly as you have put it, about the erosion of identities and grafting of new ones. Inevitably those new ones tend to be favourable to elitist authoritarian agenda.