The one question business owners fail to ask during the sales process is usually out of fear. ❓Do you reach out to happy clients to ask for a review (Google, Facebook, etc.), testimonial, or endorsement?
**Category: Marketing, Branding, Website Management
**
Most people do not want to go back after closing the sale for fear of negative feedback or creating more work for themselves after the sale is done.
However, do you know how your customers feel about their experience of working with you?
Building a library of testimonials has many benefits including:
- Feedback to improve
- Assets for social posts
- Search Engine Optimization (SEO) juice for organic search rankings
🎯 Goal: Create a testimonial campaign. After a product/service transaction is fulfilled, email, call or text for them to share their experience.
🚧 Actionable item: Create a script and template to use over and over again when asking for endorsements of your products and services.
If you're not getting responses, create examples to make it really easy for them to write.
Point them in the direction of where to post the testimonial by providing a link directly to where you want them to leave a review.
Depending on your preferred platform, Google is a high-ranking destination and/or Facebook.
💥 Don't forget to include a section on your website for your reviews.
Find out more about the project: https://auroraconsulting.biz/lets-glitch/
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Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades collectively.
We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
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