When Customers Object to Your Prices, they may not understand your story, your value, your purpose, passion and mission❓What's your STORY?
Categories: Branding, Business structure, Mindset
Your story is valuable because customers want to engage with people they truly know, understand, and trust.
STORIES share more about the person behind the business. This inherently builds value.
Can you present your STORY on a single page?
Why did you start your business?
What results are you most proud of?
What challenges did you overcome to keep your business going?
When customers understand your STORY, they appreciate your VALUE.
They'll naturally be loyal and perhaps pay higher prices because you've presented that VALUE.
🎯 Goal: Crafting your story, as part of your marketing, is more than a resume where mere bullet points outline your role, skills, and experience.
Similar to drafting your bio (Glitch #29), this is a more in-depth process and deserves to be revisited as opportunities present themselves when life unfolds.
🚧 Actionable Item: Give people context on who you are and how you got to where you are to be able to provide your product/service to the general public. Grab your accountability buddy and vow to draft your story and share it.
💥 Here's a short article (FREE RESOURCES for Glitch Gurus) that reinforces how important it is to connect with people before they decide to hire you.
💥 Find out more about the project: https://auroraconsulting.biz/lets-glitch/
👚👕 Shop our Merch: https://auroraconsulting.biz/shop-merch/#!/all
Welcome to the Biz Glitch 366 series where we discuss 366 mistakes that we've made and seen in business over 6 decades combined.
We'll share a mistake of the day aka GLITCHES. We've organized the 366 glitches into 21 categories. Accounting, Bookkeeping, Branding, Business Growth, Business Operations, Business Structure, Credit Score, Culture, Customer Service, Cyber Security, Financing & Financials, Human Resources (HR), Insurance, Marketing, Mindset, Legal Issues, Outsourcing, Sales, Technology, Training/Education, Website Management
WHO WE ARE:
60+ years combined of owning, running and managing businesses and working with thousands of business owners to understand how business can be fun or it can falter.
Know ahead of time what mistakes to manage and what problems to prevent...BECAUSE THEY HAPPEN!
https://auroraconsulting.biz/lets-meet/
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