January is coming to an end, and I’ve already exceeded every reselling goal I set for myself.
My original goal was modest: €250. Just enough to cover groceries. I wanted something realistic, something that wouldn’t pressure me while I was still learning. Instead, by simply uploading consistently every day, I reached €556. Almost double what I expected. Most of those items came directly from my own home, because I currently don’t have extra funds to invest in sourcing. And still, I’ve barely made a dent in the piles of things I already own.
That alone tells a story.
It tells me that consistency matters more than perfection. It tells me that daily action compounds. And it tells me that this business works even before it’s been optimized.
Naturally, that led me to the bigger question: what do I actually want from this in the long run?
The first clear milestone is simple. Reselling needs to match my salary. If this is going to be a real business, it needs to reach €3,000 per month and operate as something legitimate, not just a side hustle. Once that level is reached and stabilized, only then does it make sense to think about the next step:
A physical boutique.
That idea didn’t come from nowhere. I recently watched videos of secondhand stores in Berlin, and they look nothing like what we have in Spain. Those stores look like high-end boutiques: curated, beautiful, intentional. In Spain, most secondhand shops feel more like rag stores, places where you hope to get lucky rather than expect a good experience. Sometimes there are incredible finds, yes, but the presentation doesn’t match the value.
What struck me is that my sourcing style already aligns with the Berlin model. I only pick the best pieces. Clean, high-quality, brand-driven items. I avoid fast fashion like H&M or Stradivarius completely, and I only touch Zara when a piece is genuinely exceptional. Otherwise, I leave it behind. I don’t want volume for the sake of volume. I want curation.
When I ran the numbers, something surprising happened. If I simply worked consistently for the next 3 years and saved properly, I could theoretically afford to open a boutique without external funding. That realization was exciting, but also grounding. Because the real question isn’t can I open a store. It’s should I.
The next few years will answer that. If I can’t scale this business from my home, then it won’t magically succeed as a boutique either. That’s non-negotiable. A future store would have to be hybrid: physical and online at the same time. A boutique & online presence. all working together.
What I do know already is this: I can do this on my own.
I haven’t found a life partner or a business partner, and I’m done trying to convince people to believe in my ideas or fund them when there’s no real interest. I don’t want to pitch anymore. I don’t want to explain myself. I want to build with my own energy and my own money and see how far that takes me.
And right now, I feel genuinely excited.
Because something as simple as uploading daily has already doubled my expectations.
That alone proves that there’s momentum here. And momentum, when treated with patience and discipline, becomes a foundation.
This is just the beginning. But it’s a real one
