You need a voice that is DISTINCTIVE, a voice that is original & unique, and a voice that speaks the language of your audience!
Photo by Roland Denes on Unsplash
A brand voice should be INTERESTING/ UNIQUE & CONSISTENT in the way the company will or is going to express itself through communication. That is why doing it correctly is necessary!
Crafting a brand voice can seem like a confusing process that doesn't reward much, but I promise you it does matter for your growth.
These are the top reasons your brand voice must be unique;
- It shapes your Brands’ Persona
- It speaks the language of Your Audience
- It creates consistency all over your online presence and
- It helps you to stand out from the crowd: people will know and be able to identify you from the rest.
Now you know that branding is much more than just an amazing color, color palette with nice fonts & graphics.
Photo by NMG Network on Unsplash
Take the time to set up your own rules and guidelines so you & your team can stick to your voice and stay on its path and do this FOR YOURSELF or your company, and you will find your voice becoming ever more human and more like yourself. You'll start to notice the shift and how THAT unique voice will benefit your brand.
Follow this "Step by Step To" to create your very own brand voice and have METEORIC SUCCESS:
- Write down the words that describe your brands' CHARACTERISTICS.
Make a list of everything that pops up in your head and do your homework by researching. Don't choose more than 5.
Define the characteristics of your brands' voice with a short DESCRIPTION.
Create a guideline of the things you can DO to share your brand's voice.
Create a guideline of the things you DON'T DO with your brand's voice
After you're done you should have a BRAND VOICE TEMPLATE like this one below
If you can't manage to do it yourself, I & & my team can help with brand consulting and putting your voice together for you!
Is your brand in need of a brand voice or do you seek to consult? Let me know in the comments!