Just a day after Brave announced its partnership with Japan's biggest cryptocurrency exchange, there comes another association. This time with NYIAX, the world's first and only advertisement and contract management exchange which allows advertisers and publishers to trade advertising contracts.
The intention of this unique one of a kind partnership, to provide a way of allowing advertisers and consumers to connect that promotes privacy and free will.
The Blogpost says-
Under the terms of the partnership, ad contract traders in NYIAX’s upfront marketplace are now able to reserve or buy future inventory options that guarantee their brand advertisements reach only Brave users who have opted in to see the promotions and receive rewards via Brave’s Basic Attention Token system.
This move will allow the advertisers, publishers on NYIAX to reach the BRAVE audience which is now above 15 million monthly users. This provides more revenue opportunities for BRAVE and an audience for the advertisers. This alliance will prove beneficial for NYIAX as well since the traders will now be dealing with a platform that has a proven audience when it comes to ad engagement (while still maintaining privacy unlike competitors some of which are even facing lawsuits for invading privacy). Compared to the industry standard of 2% CTR (click-through rate) Brave boasts a CTR of 9% and with certain brands experiencing even 15%CTR.
NYIAX founder, Carolina Abenante had this to say-
The Brave NYIAX partnership is going to teach the entire industry the true value of the next generation of consumer advertising — a future in which the consumer dictates the personal value of advertisements in his, her, or their world and plays a much more transactional role in the value exchange.
With Brave CEO Brando Eich chiming in-
The announcement of this partnership with NYIAX showcases the value of our model to advertisers and publishers. Brave has always been a champion of personal privacy and we believe in the power of rewarding user attention and participation. Through our partnership with NYIAX, advertisers will now see the value in using the power of blockchain to put users in charge of their experience and to fix the lack of transparency and trust that currently hurts the advertising industry
Brave Browser has been experiencing a lot of influx of new customers which has opened up its path to attract more advertising partners thus helping their revenue. The future for Brave and BAT from hereon only looks bright.