to me, 'hive' is a cute, kinda cool and catchy name and the logo is really cool, but i could definitely think of a few names i would rather.. but, the real question is what would it do for this thing (platform, community, hive price, market cap, # of users, etc)

my answer.. what could it hurt? and as for spending MORE money on it.. why not have ppl volunteer to help? I have lots of free time on my hands.. :)