It's more profitable to do it with stone. Here's my calculation guide & simulation:
@beelzael/i-just-cant-make-land-work-post-looks-huge-but-most-is-math

It's an old one, prices have changed since then, I've written and calculated a lot since then :-D

TheJedo also did an experiment with one plot renting one card, here's his post:

@thejedo/splinterlands-virtual-real-estate-updates-land-earnings-and-sentiments-towards-modern