Land is a game within a game. The encompassing game needs be sustainable first. The main problem is that the audience for land is small, and a captive audience to boot. No brand new player is going to discover land and want to get involved in it until much later in their journey if at all. I'd much rather land be subordinate to onboarding, marketing, and NPE. The build it and they will come mentality never works, with something as specialized as land in particular.