Rewards seemed to be getting stingy to me too so I haven't been playing at all. I should start to enter some guild battles. Speaking for myself, I don't really like the direction they're taking with the game either. I think too much, too fast can be a bad thing as well. I get what they're doing, but at times it almost feels like a money grab. However, I've been playing since close to the start, so maybe it's just me and my perception of things.