This post is a short update on the statistics relating to the HBD merchant project by which is leading HBD adoption mostly in the city of Cumaná.
For the first time yet, combined transaction value among all purchases has exceeded $600 for a week.
Number of purchases and active customers also show continued upwards trends, but have not made new highs this week.
The number of active merchants appears to have plateaued. This metric reflects the number of merchants that actually received a transaction, not those who are willing to. It seems to imply that customers have their preferred stores which they go to often and those stores are getting more and more HBD custom, but other stores are only getting a transaction every few weeks. There are about 60 stores in Cumaná that accept HBD overall, so less than 1 in 4 of those are getting HBD custom on a weekly basis as of yet.