This report provides a transparent overview of Ecency's operational scale, infrastructure demands, onboarding systems, and cost structure over the past 12 months.
System Scale & Traffic
Over the past year:
3.84 billion requests served
473 million page views
237 TB bandwidth delivered
~10.56 million requests per day
Observations
Bandwidth per request has increased over time
Cache efficiency fluctuates (10%-60%)
Increased scraper and AI crawler activity impacts performance
Peak Load Events
March 2026:
424 million requests
40 TB bandwidth
Peak day:
- 27.3 million requests
Peak bandwidth:
- 2.66 TB in a single day
Infrastructure must handle spikes, not averages.
Abuse Prevention & Security
Using IPQS and internal filtering:
53,802 verification checks
25,251 fraudulent attempts detected
~46.93% fraud rate
Additional internal protections:
behavioral heuristics
rate limiting
validation systems
Actual fraud pressure is likely higher than measured.
Onboarding System
Monthly onboarding range:
Low: ~217 users
High: ~1056 users
Stable range: ~400-600 users
Key insight
Onboarding is constrained by quality filtering, not demand.
User Support
Ecency provides ongoing user support through:
Email
Discord
Telegram
Helping users:
understand Hive
resolve issues
stay engaged
Retention & Engagement
Retention is improved through:
Support layer
onboarding guidance
troubleshooting
user assistance
Product mechanisms
points system
gamification
engagement incentives
Retention is an active focus area.
Cost Structure Evolution
2025:
Dev: 51.9%
Infra: 22.1%
Other: ~26%
2026:
Dev: ~36%
Infra: ~30%
Other: ~34%
Total cost:
- Reduced from ~$11,550 - ~$9,064
Efficiency Gains
Dev team reduced ~50%
Feature delivery maintained
Infrastructure load increased
Efficiency improved while demand increased.
Core Services Operated
Ecency maintains:
Ecency mobile app (Android, iOS)
HiveSigner (authentication)
HiveExplorer (blockchain explorer)
HiveSearcher (search & indexing)
HiveKeeper (browser extension)
Image hosting infrastructure
Full Hive node
These support authentication, data access, content discovery, and media delivery.
Infrastructure Role
Infrastructure supports:
frontend delivery
APIs and backend systems
indexing and caching
abuse detection
It also absorbs spikes and mitigates attacks.
Key Challenges
increasing bandwidth demand
AI crawler pressure
cache inefficiency
balancing onboarding vs abuse
Strategic Direction
improve caching efficiency
reduce cost per request
maintain onboarding quality
explore partial revenue offsets
Transparency
Full financial breakdown:
Final Insight
Ecency has transitioned from a development-heavy model to an infrastructure-driven system operating at real-world scale.
The majority of cost is now tied to sustaining usage, not expanding teams.