Hi guys, compliments of the season and a Happy New Year đź’Ą to you all. Wishing you a wonderful and prosperous year ahead.
It’s yet another exciting episode as we talk about the Second Law of Digital Writing. Please do well to read my previous posts—both the introductory part of this series and Law #1 of Digital Writing.
In this post, I’ll be discussing the second law of digital/online writing:
Law #2 – Volume Wins
Know this: in the world of online writing, volume wins.
Algorithms make it so.
For the most part, everything you do online is governed by an algorithm. You don’t always see the things you really want to see; rather, you see the things the algorithm thinks you want to see. How does this happen? Every time you view something, the algorithm takes note of it, learns your preferences, and then feeds you new content that aligns with those interests.
And the truth—if I must confess—is that no one has gained full mastery over any algorithm except those who wrote it themselves. Forget what some YouTubers say. You can only imbibe their strategies, but you should never have high expectations that the results will turn out exactly as promised. Why? Because algorithms are always dynamic-They change constantly.
See the internet as a very big wheel of fortune.
Every time you create a piece of content, you spin that wheel. Sometimes you spin it and get a million views—hurray! Other times, you spin it and get 30 views—what the hell?
You don’t determine your fate on the wheel of fortune; the algorithm does. So the only way to win more is by spinning more—by creating more content. This is where volume comes into play.
Even content creators on YouTube, TikTok, Medium—name it—understand this. That’s why you keep hearing them emphasize the importance of consistency.
Consistency is the next-door neighbor to volume.
Writers often forget that even bestsellers were created in volumes—many, many volumes. No bestseller emerged as a bestseller overnight. They poured out content for years.
As those works kept piling up, they began to resonate somewhere, somehow, and eventually turned into the bestsellers we celebrate today.
So you see—volume wins.
The notion that popular writers emerged from nowhere is a very big lie. And if you ever see a writer rise with just a single piece of content, then something unusual is at play.
Trust me, you don’t want to hope for the “unusual.” That’s like hoping the president of your country will pay you a special visit—about one in a million.
So here’s the catch: produce tons and tons of work until you can’t even count anymore. As you pour out your content, observe how each one performs and look for ways to improve based on the feedback you receive—this is something I’ll talk about in the subsequent laws.
See every piece you produce as training. Keep practicing. Keep writing. Keep pouring out more and more, because in the end, volume usually wins.
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