I used to dislike this coffee shop until it came into my small town.

During Covid, this coffee shop is one of those places that only accepts QR and Cashless payment. It is one of its differences and “unique” selling point compared to many other coffee shops in Yogyakarta at the time. Somehow, the place is considered as a fast coffee and it’s hassle free ordering as well as its menu. And this is Arah Coffee, a coffee shop focusing on the intersection of coffee and embracing technology.

In the past, Arah coffee was not considered a good tier coffee. Its coffee quality was so poor that it almost tasted like drinking bitter water without any flavor at all. These days, they have managed to compete with the other coffee startups and businesses in Indonesia. They also re-brand their aesthetic of the place that makes it so convenient for a certain segment market, which is anyone around 20-late 30s.

Then, it came into my small town offering a premium experience. While technically it is similar to other spots in other cities, the difference is that they are the best in town when it comes to the place and architecture. It is very convenient to be inside the room and makes it the best place for a 3rd home. It’s very supportive to work from and extremely convenient to do things in the place.

I enjoyed my experience and despite its price closer to Starbucks, I didn’t mind paying the price. Afterall, with coffee shops these days, we are paying for the place more than the coffee itself.

Some of their pastries are legitimately so good. So, not only the place that wins me over and its coldness but also the food quality that gets better each day and their pastries option. It's why I changed my mind from disliking this place to actually like the place and enjoy being there.

	𝘊𝘦𝘮𝘺 (𝘰𝘳 𝘔𝘢𝘤) 𝘪𝘴 𝘢 𝖼𝗋𝖾𝖺𝗍𝗂𝗏𝖾 𝗀𝖾𝗇𝖾𝗋𝖺𝗅𝗂𝗌𝗍 & 𝘤𝘰𝘧𝘧𝘦𝘦 𝘤𝘰𝘯𝘯𝘰𝘪𝘴𝘴𝘦𝘶𝘳, 𝘢𝘯 𝘢𝘮𝘣𝘪𝘷𝘦𝘳𝘵 𝘸𝘩𝘰 𝘧𝘪𝘯𝘥𝘴 𝘣𝘢𝘭𝘢𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘴𝘰𝘭𝘪𝘵𝘶𝘥𝘦 𝘢𝘯𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘴𝘱𝘢𝘳𝘬. 𝘏𝘦𝘳 𝘣𝘭𝘰𝘨 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘩𝘦𝘳 𝘸𝘢𝘯𝘥𝘦𝘳𝘭𝘶𝘴𝘵, 𝘤𝘶𝘳𝘪𝘰𝘴𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘨𝘳𝘰𝘸𝘵𝘩. 𝘠𝘰𝘶’𝘭𝘭 𝘰𝘧𝘵𝘦𝘯 𝘧𝘪𝘯𝘥 𝘩𝘦𝘳 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘣𝘰𝘰𝘬𝘴, 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺, 𝘱𝘰𝘱 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘵𝘳𝘢𝘷𝘦𝘭, 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘱𝘩𝘪𝘭𝘰𝘴𝘰𝘱𝘩𝘺; 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘯 𝘴𝘩𝘦’𝘴 𝘧𝘰𝘶𝘳 𝘤𝘶𝘱𝘴 𝘥𝘦𝘦𝘱 𝘪𝘯 𝘤𝘰𝘧𝘧𝘦𝘦. 𝘚𝘩𝘦 𝘭𝘰𝘷𝘦𝘴 𝘴𝘸𝘪𝘮𝘮𝘪𝘯𝘨, 𝘤𝘰𝘰𝘬𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘯𝘦𝘸 𝘱𝘭𝘢𝘤𝘦𝘴. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘩𝘦𝘳 𝘰𝘯 𝘏𝘪𝘷𝘦 𝘢𝘯𝘥 𝘨𝘳𝘢𝘣 𝘢 𝘤𝘶𝘱 𝘰𝘧 𝘤𝘰𝘧𝘧𝘦𝘦 𝘰𝘧 𝘪𝘥𝘦𝘢𝘴.