Here we are for our next matchup of local versus corporate in the real estate marketing battles.

See our previous posts for other local versus corporate marketing battles in the world of real estate.
Round 1: Let's give the very first round to The Bell Team for hand addressing the envelope and not including a return address. We opened it because it looked like a personal letter. But The Bell Team took a little first-round damage in failing to sign the letter.

In round 2, We have the local Real Estate crew The Bell Team versus Opendoor. Both have a proposition for our homeowner and each sent a letter.
Round 2 opens with The Bell Team's short and sweet delivery: Would you be interested in selling your home to a client of ours? What's implied? There's a client that is interested in my home specifically. Maybe there is and Maybe there ain't.

Opendoor delivers a counter-punch in Round 2 with its letter that starts with an estimate of what they may pay for the home. That's a good approach for a homeowner that doesn't know the value of his/her home. The number can look enticing. There's a quick jab from Opendoor also as the letter picked up the first name after Dear and ends with the team as a local team.

On to Round 3, where Opendoor delivers a barrage of information with an insert marketing piece. There's FAQs and an Opendoor comparison summary. The Bell Team is on wobbly legs with no additional information, instead relying on its strong performance in Round 2.

So what do the judges think? Who gets the call? Did The Bell Team ring the bell? Did Opendoor make a stronger case?
The good news is that there are more options for the homeowner today. Real estate agents need listings. Opendoor needs homes. Let'em battle!