La persona para destacar el producto que promociona descalifica otro, de manera muy personal me desagrada la acción y considero que es un error utilizar esta herramienta tanto en lo títulos como en nuestros emprendimientos, entre otras cosas me hace pensar que lo que ofrezco no es tan bueno que requiero pisar al otro para yo subir.

Hoy, buscando la imagen, veo que tiene más de siete mil me gusta, quizás después de todo, sea una buena estrategia, lo dejo a tu criterio.

**5.- Una formula **
Para los que gustan de formulas, métodos o seguir un paso a paso para la construcción de títulos también existen. Una de las más utilizadas, completas y funcionales es esta:

NUMERO - DISPARADOR + ADJETIVO + PALABRA CLAVE + PROMESA DE VALOR

Ya hemos visto algunos de estos elementos. Vamos a tomar el título de este post y apliquemos la formula

5 tips para crear títulos que conectan

5 tips: número - disparador
para crear títulos: palabra clave
que conectan: promesa de valor

Le estaría faltando el adjetivo, alguno de estos podrían servir: infalibles, sencillos, novedosos, poderosos. Yo prefiero la formula que no lleva adjetivos pues estos tienden a ser exagerados llevándonos a la no correspondencia con la promesa de valor, como sería el caso del uso de la palabra infalible, pues no te puedo asegurar que al aplicar los tips que te doy, el que lea el título se va a tomar el tiempo para leerte.

Novedoso también sería contraproducente utilizar, pues la formula ya existe, lo novedoso de mi post puede estar en el enfoque valorativo-interpretativo que hago de cada elemento.

Para finalizar tomemos en cuenta que lo más importante es practicar a consciencia la creación de títulos, seguir los tips, recomendaciones o sugerencias que le funcionan a muchos es una opción, pero seguir tus propios criterios también es válido.

In English

Greetings friends of Hive and especially to the consistent content creators of the Hive account@beentrepreneur community.

And speaking of content, today's topic refers to that very important element of giving the title to the writing we are writing. Now, creating titles that connect can be considered an art because it is not only putting into play a set of technical elements (language tools) but it also requires skills, abilities and competencies that we can develop so that our titles are effective, that is, connect with that reader we are looking for.

Let's start with some examples to find those tips that are convenient to keep in mind when creating the titles of our content.

5 tips for creating titles that connect

1.- The intention
In principle, a good title is one that motivates the reader to continue reading and one that captures the central idea of the topic you develop, since there is nothing more disappointing than opening a post and not finding in the content what the title promised me, taking care . This consistency is important as it creates trust in our readers.

The seven proposed titles are well constructed but not all of them correspond to what I want to convey in my writing, which is none other than to give some recommendations to build better titles, so the most appropriate ones for my post will be:

5 tips for creating titles that connect

Discover the secrets of a good title

The perfect title recipe

Having a clear intention of what we want to convey is essential for a good title. Hence the recommendation is: Do not deceive your reader, deliver what you offer.

2.- The keyword
It is none other than the one around which the topic revolves and when placing it the reader knows what the content will be about. In the examples indicated, they all have the word title. Sometimes it may seem more appropriate to use a more detailed description of the content, an illustrative phrase that we feel is more coherent with what we want to express or that gives greater context to the reader.

In these cases it is most convenient to use it as a subtitle. In the following example, I developed the content based on a metaphor “Bridges or walls”, however, it gives the reader little information about the intention of the writing, so I highlight the keyword “Mediation”, leaving it alone.

It is convenient that the keyword of our content be present in the title.

3.- The triggers
They are those words that help connect, so they focus on creating an emotion, on resolving a situation for the reader, in other words, on finding a solution to their search for specific information.

In this aspect, specialists, neuroscientists, have detected that our brain draws more attention to what takes the shortest path to obtain a result, so a number that is a very specific concept is interpreted by the brain as: —With this I have enough to solve my problem. If the number is also odd, we perceive it as a void that challenges us to fill in to find balance, something like: —Let me read this because I can fill this gap.

Now, the number is not enough, we have to accompany it with that word that awakens: tips, reasons, secrets, curiosities, ideas, ways, myths, steps... or we can use activating words that invite action: learn, imagine, create , develop, monetize, challenge, discover, recipe, and all those words that give an idea of a logical sequence.

Interrogative pronouns also come into this category, the most used is how, what, when and the combination why are very attractive. Examples:

Why don't they buy from you? How to increase your income; What is self-concept?

To close this section we have negative constructions, in particular they are not attractive to me because my brain initially interprets them as barriers, however it seems to me that they are used more frequently every day. Among them we have the classic NO, if you can't, avoid, be careful, never. Some examples:

Don't fall for this: mistake, deception, trap

Never tell your clients…

4.- 3 Errors when constructing your titles
It is one of the proposed titles and I find it valid for this point because there are details that can damage not only the title but your image as a content creator, let's look at some:

A.- The double meaning. There are people who are susceptible to double meanings, discriminatory messages, or prejudices, so it is advisable to be careful with what we say and how we say it. For example: Titles. Length does matter.

It is a double meaning title that alludes to a well-known sexual reference that the reader can interpret as out of place and lack of seriousness in the content, we must avoid this.

B.- Length of the title. The same example allows me to point out that the length of the title does matter, the recommendations point to short titles, between 5 and 7 specific words. Long titles are valid in academic instances, but for an informative or opinion article they give the impression that the content creator is unable to concretize what he or she wants to say. The premise is valid here: less is more

C.- Destroy to exalt. Let's look at this image I found on Instagram a few weeks ago.

The person to highlight the product they promote disqualifies another, in a very personal way I dislike the action and I consider that it is a mistake to use this tool both in the titles and in our ventures, among other things it makes me think that what I offer is not so Well, I need to step on the other one to get up.

Today, searching for the image I see that it has more than seven thousand likes, perhaps after all, it is a good strategy, I leave it to your discretion.

5.- A formula
For those who like formulas, methods or following a step by step for building titles, they also exist. One of the most used, complete and functional is this:
NUMBER - TRIGGER + ADJECTIVE + KEYWORD + PROMISE OF VALUE

Throughout the post we have seen some of these elements. Let's take the title of this post and apply the formula

5 tips to create titles that connect
5 tips: number - trigger
to create titles: keyword
that connect: promise of value

You would be missing the adjective, some of these could work: infallible, simple, innovative, powerful. I prefer the formula that does not contain adjectives because these tend to be exaggerated, leading us to non-correspondence with the promise of value, as would be the case of the use of the word infallible, since I cannot assure you that when applying the tips that I give you, Whoever reads the title is going to take the time to read you.

It would also be counterproductive to use novelty, since the formula already exists, the novelty of my post may lie in the evaluative-interpretive approach that I take of each element.

Finally, let's take into account that the most important thing is to consciously practice creating titles, following the tips, recommendations or suggestions that work for many is an option, but following your own criteria is also valid.

Translated with www.DeepL.com/Translator (free version)
Fuente de imágenes: Archivo personal

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