Today, my friends and I had a heated argument about which style of business would be better. One preferred the offline business as the best and stated several reasons he feels it is the best, while the other said online entrepreneurship is the best. The rise of the digital era has started and created so many opportunities.
Offline entrepreneurs are businesses that are based on physical transactions and can also be limited to a geographical location. Most offline entrepreneurs are business that requires, stores, services, physical products, and sales. I see offline business as the best business we can do within our geographical location whereby everyone around you gets to know which business we are into. I have seen several entrepreneurs expand and grow their businesses in several ways. Offline business came into existence before I was even born and will still be growing every day. In an offline business, there are some domains we need to consider, the demand of society, security, competition, and several other factors for the growth of the business. The major domain is that offline entrepreneurs require a physical presence for exchange and transactions.
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Online entrepreneurs are digital marketers. This type of business is run mainly online. I know of some affiliate marketing company in that allow people to advertise what they want to sell to the work same well as Companies that sell their stuff or products online. I see this business as a high-risk business. Sometimes some people may try to run away with your product or money. Trust is needed for online business. This is why some people prefer to do both. I see online entrepreneurship as the future of all entrepreneur owners. Presently it is easy to default someone or fall victim to fraud I know in the future experience like this will be reduced. We need to learn to harness the power of the internet.
Offline and online entrepreneurs are best done together. Having a space and also making publicity online. I see business owners who do this are one of the best strategies to grow a business. This most times requires digital marketers to help them seek attention and manage statistics of sales and awareness online and offline. People both offline and online tend to be more safe and more trusted in the web2 space. Both of them can also work together to help grow the product or brand name. I see this aspect as the best strategy for a successful business.
Presently, developing countries and companies entrepreneurs looking forward to growing their business should be aware of the advantages of online and offline business. In my country, several businesses barely have online awareness and this is wrong, it can make the business slow and limited. The future is technology, but can technology be perfect without physical contributions or support for maintenance or repair, “no”, let's educate entrepreneurs around to embrace the digital future, and adapt to both online and offline for successful entrepreneurship.
Personally, I know little about the business world but personally, if I get to choose one, it will be the online business. You can also share your personal opinion on which is better.
Thank you for reading my post
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