The uncertainty of entrepreneurship // La incertidumbre del emprendimiento

In this opportunity I want to talk to you about my experience in having a home business and how it relates to the management of uncertainty.

About a year ago, my wife and I started a small Pizza, Cake and Sandwich restaurant at home. During all this time we have gone through various emotions and it has been up to us to manage uncertainty, which is something that can scare many people, not knowing how the future of the business will go.

When we start a business, we are not sure if we will sell or if we will have customers. If what we are betting so much on will have a result. All this can generate that our emotions are changing, going through the joy you feel the days you have sales and you realize that there are customers who want your product or service and at other times by the sadness and anxiety waiting for someone to approach, that you sell a product, that all the time and money invested will pay off.

Generally we want the growth of the business to be fast, but it requires a high degree of patience.

It is essential to manage uncertainty, knowing it as that lack of certainty about what will happen, considering that a large or small venture requires discipline, love and patience to know how to wait while we are doing.

My biggest advice for those people who find it difficult to handle uncertainty, not only when having a venture, but also in every area of our life, is to have patience, to wait for what you are creating, to bear fruit. Like everything in life, it requires that we give our best effort, if we offer a product then we take care to take various actions to not wait for results, but to act. In the case of a business, advertise, manage social networks daily, as a business make ourselves present in people's minds, improve your product or service, ask your customers how they have found the experience in your store, include if possible more products or services, so that customers have more variety when they go to your store.

Es fundamental manejar la incertidumbre, conociéndose a ésta, como esa falta de certeza sobre lo que ocurrirá, considerar que un emprendimiento grande o pequeño, requiere disciplina, amor y mucha paciencia para saber esperar mientras vamos haciendo.

Mi mayor consejo para aquellas personas que se les dificulta manejar la incertidumbre, no solo al tener un emprendimiento, sino también en cada área de nuestra vida, es tener paciencia, para esperar que eso que estas creando, vaya dando frutos. Como todo en la vida, requiere que demos nuestro mejor esfuerzo, si ofrecemos un producto entonces nos encarguemos de tomar diversas acciones para no quedar a la espera de resultados, sino accionar. En el caso de un negocio, hacer publicidad, manejar redes sociales diariamente, como negocio hacernos presente en la mente de las personas, ir mejorando cada vez más tu producto o servicio, preguntar a tus clientes como les ha parecido la experiencia en tu local, incluir si es posible más productos o servicios, para que los clientes tengan mayor variedad al ir a tu local.

Every day there are new challenges in the world of entrepreneurship. If this generates emotions and you manage to manage them in favor of the growth of your business, you can be sure that you are on the right track and it is a matter of time to achieve your goals.

I hope these lines are useful to all my colleagues who have or want to start a business. And from my humble experience I would like to continue collaborating to facilitate the steps of those who want to start this beautiful and laborious world of entrepreneurship.