A) Objectives tied to Awareness and and engagement
- Increase awareness of Grandpa Chips (Tasty crispy chips) by reaching at least 70% of Covenant University students,staffs and also post graduate student.
-And to achieve a minimum engagement rate of 20% on social media content (likes, shares, comments, saves) within the campaign period.
B) Content type
-Instagram post (product videos)
-Instagram story
-Telegram groups
-campus flyers, digital posters
-Google docs to raise awareness
-Educational posts about snacks and student lifestyle
C) The campaign audience
This highly relevant to the CU community because Grandpa Chips is a brand that directly fits the lifestyle and needs of Covenant University students
The main focus and primary audience are ;
-CU undergraduate students and post graduate student
-Student leaders and campus influencers
-CU staff and young lecturers who purchase food on campus
-Students attending campus events and lectures.
D) Consistency with big idea and campaign theme
The content for Grandpa Chips remained consistent with the campaign’s big idea and overall theme by ensuring that all messages, visuals, and activities reflect the central concept of the brand on campus.
The big idea đź’ˇ
Grandpa chips isn’t just your typical go-to vendor. It’s a vendor with an intensive emotional context. Grandpa chips sells comfort and familiarity, not just food.
The brand represents a Nigerian Grandpa. Always willingly to provide, respectable, trustworthy, always around and loves to help.
Our aim involves bringing more awareness to the brand and enabling our target audience see it as more than just a vendor that sells chips.
Consistency will be maintained through:
-The same tone (fun, youthful, relatable to CU students)
-The same visual identity (brand colors, logo, packaging)
-Repeated key message (Tasty grandpa chips)
-Content that always links back to the campaign theme and big idea
E) The campaign focus
We focused on providing educational and valuable content rather than purely promotional messages by sharing useful information that benefits CU students’ daily campus life. Instead of only advertising the product, the content will educate students on smart snacking habits, time management during study periods, and maintaining energy during lectures and late-night reading.
F) Educational/Valuable Messaging
The content developed for the Grandpa chips goes beyond simple promotion by offering educational or valuable information.
We included tips, insights, and campus-related relevance that adds meaning to the audience’s experience while still aligning with the brand message.
G) Content Calendar
A structured content calendar was used to create outline by posting dates, formats, and platforms. This ensures consistency, prevents message overlap, and helps maintain steady engagement throughout the campaign period