The goal of those platforms was always to get users hooked; like most mobile apps/internet things, the only way to be successful is to get people hooked and spending time (if not money).

The UK govt is trying to bring in laws to 'protect' children, stopping them from becoming addicted, but it's probably too little too late. The internet is too big and easily accessible...the real question, how do we get people hooked to Hive instead of those 'free' platforms that are earning from stealing their time!