Based on what was stated in the post that precedes this publication, and in order to make known the competitive forces of agribusiness, in this sense, I should mention that in this type of market the entry of new competitors generates a competitive threat, which leads to limit the potential profitability of organizations, due to market positioning strategies and customer acquisition.

However, even though this factor represents a threat in the market competition, companies that are directed to incur in the initiative of this new paradigm of environmental commitment, can take advantage of it, to integrate them to the development and implementation of integrated and aligned CSR tactics, so that such practices can contribute to positioning and commercial success.

Another aspect related to competitive advantages is related to bargaining power with suppliers and customers. These factors are misaligned, since, according to theoretical sources, there are not a large number of suppliers worldwide that would allow companies to take advantage of financial links.

This would make it possible to integrate and interrelate them with the joint participation of clients and the community in general, in the socially responsible policies and practices that those companies with the initiative to adopt this paradigm of business management wish to establish.

Finally, it should be noted that companies interested in participating in socially and environmentally responsible policies and practices need to implement and maintain an adequate orientation on the subject, since there are weaknesses in relation to the criteria for the ethical assessment of organizational social responsibility, as well as strategies on the subject, so that adopting responsible management tends to lead the organization towards a model in which social and environmental benefits are part of the definition of corporate business success.