Business policies and practices would be the operations that affect each of the stakeholders (consumers, employees and environment, code for employees, shareholders, among others), in this sense, business policies must take into account each of the stakeholders, because by developing strategies that involve them, it would generate the perception of belonging to the company.

Businesses should engage with communities, in actions such as contributions through partnerships with community and charitable organizations, commercial initiatives, community investment and donations. On the other hand, responsibility as the ability to answer for what one does or does not do, as well as for the corresponding consequences of what one did or did not do, is equivalent to answering to everyone at any time and place.

Co-responsibility as the integration of each of the decisions taken in the different organizations with that of other factors that lean in the same direction, including social investment, ceasing to be a personal matter to be combined and shared with the responsibility of others.

Co-responsibility policies should consider the following elements: company commitment, voluntary decision, benefits for society and stakeholders, ethical conduct, environmental performance and adaptability.

The threat of new entrants that generate capacity and desire to increase market share by putting pressure on prices, costs and the rate of investment needed to compete, the threat of new entrants places a cap on the profit potential of the industry.