Written by:Diomer Antonio Galán Rincón.
Bachelor's Degree.Public Accounting / MSc.Science of Higher Education.
Author: @dgalan,through Power Point 2010 tool, and using public domain image Pixabay
Competitiveness is becoming more noticeable within organizations every day because users are more demanding in terms of satisfying their needs, this makes organizations in general, both in the public and private sector, resort to innovative management practices and processes, incorporating into their internal operations, management strategies used today, such as Benchmarking, defined as a "continuous process of measuring products, services and practices against the toughest competitors or those companies recognized as leaders in the industry" according to Kearns, (2010).
We can also say that Benchmarking implies learning from what the other is doing, adapting its own practices according to what has been learned, making the necessary changes; since it is not only about copying a good practice, but it must be adapted to its own circumstances and characteristics.
Image taken from:Pixabay
It is then common to find that companies resort to using different mechanisms and strategies in order to position themselves over time in the markets, facing new challenges that highlight the need to innovate, as well as the use of competitive resources that allow them to improve the quality of the services provided, in order to be more efficient and effective.
Furthermore, it can be indicated that Benchmarking is a process of constant research, which seeks new ideas to carry out methods, practices and processes of adaptation of the positive particularities, with the ultimate goal of obtaining the best. It is worth mentioning that it can be applied in the industrial, commercial and administrative areas; as it is not limited only to a specific area.
To conclude, business evolution depends to a great extent on the services offered and on quality, which is why companies must keep up with the current context, improving their services, updating their technology, training their personnel and trying to adopt avant-garde methods that have been successful for other companies, only in this way can they guarantee their permanence over time by attracting a larger clientele.
I hope you like my article and I would appreciate all your comments.
bibliography consulted:
1.- Kearns. (2010). Benchmarking: Por qué asignar tiempo al benchmarking. Bogotá, Colombia: Grupo Norma S.A.
