If you are keen on knowing about how the TRPs are rigged in India then you don't want to miss reading what entrepreneur and investor Mahesh Murthy has to share. He details how this takes place in India and the agencies responsible for it.
My personal experience with the #TRPscam:
- It’s been rigged in India for at least 30 years
- Not just Republic TV but many channels benefit
- The scam value is up to Rs. 25,000 crores or US$3.5 billion a year
- Don't blame Republic TV, but WPP that owns Mindshare, GroupM, Mediacom, Grey, Ogilvy (the last two my alma maters) Wavemaker, Wunderman JWT, Y&R, Landor, Kantar and other agencies
News media in India keep going to new lows as the years go by. This is part of the bigger problem we are facing today in my country. The reporting quality and priorities of most of the mainstream news channels is pretty much 'rekt' today.
If you are keen to learn how the whole TRP system works atleast in the Indian context then this thread is worth the read!
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