We’ve all heard how starting a business is the real deal in our world today and how its benefits far exceed salary work. Receiving a paycheck will give you that financial comfort but not the freedom to live life your way. Over time and experience, I learned from my own life that waiting for your paycheck on a monthly basis is simply living. But if you're looking to really enjoy the kind of life you envisioned then, entrepreneurship is the life-changing step that gives you the biggest breathing room between you and work.
I’ve been watching those who have taken the bold step to business, and the freedom they have enjoyed. What i have admired about those folks is the level of control they have over their time, resources and even their future vision. They don’t need to wait for a paycheck to roll in; they make or create their own opportunities. This realization has been a crazy paradigm shift for me and I guess many others, as I’ve begun to ask myself how I could also build something for myself and enjoy that same freedom.
I am from Ghana and from the research I have done, i daicovered rhe economy is top-notch grounds for business. There is immense potential in the country particularly with regard to addressing local needs and market gaps. But, like any economy, challenges exist. As in Ghana, outfighting challenges such as access to capital, bureaucracy and infrastructure are some hurdles all entrepreneurs must contend. Those aspects can present hurdles to starting a business, but challenges can be overcome when you concentrate on fields with growth potential.
One area that I would love to step into is student housing or hostels and a service along the lines of Airbnb. With the growth of Ghana’s student population and the influx of students into the country seeking affordable and secure housing, I saw a huge potential for the business. The idea works in this way as many students, with particular emphasis on students coming from the rural parts of the country to come and study in the towns and cities where they need a place to stay that is affordable and good enough. It is a business that not only solves a real problem, but also quite nicely slots into the country’s growing education sector.
Starting a business in other sectors has its challenges too for instance, the tech space, food service, retail just to mention a few. There is competition and market demands you have to consider. But what I’ve learned is that every problem has a solution if you are willing to learn, pivot and remain diligent. What type of business are you working on starting? What environment or area do you see would be hassled free for your startup?