The overexploitation of water resources.

In case Cristiano Ronaldo did not find out during a press conference, he removed a couple of bottles of Coca-Cola placed there for publicity, while he was doing it he said "better drink water" a small almost imperceptible gesture, if you were not paying attention because it is a microphone it was still off, but people noticed.

The proof is that immediately the Coca-Cola company lost 4 billion dollars in value, when people this famous use their influence for positive things, the impact is enormous, I wish this kind of thing would happen more often.

The indigenous peoples of the Puebla Mexico region, for example, have carried out innumerable protests outside the facilities of a bonafont bottling company, a French company that lasted for weeks, completely halting its operations, the reason for their disagreement is precisely the overexploitation of the Puebla Valley aquifer that has harmed farmers in areas where there are industries that have water use concessions for millions of cubic meters per year, including Pepsi-Cola, Volkswagen, the Calvario and El Calvario Egg Farms. Independence petrochemical complex, a Pemex methanol processing plant.

Each of these companies uses the water equivalent to an entire population, while I was researching this topic, I found what is probably the most detailed study and analysis of one of the most important problems that exist in Mexico, the appropriation of water by companies. of bottled beverages and how they impact the population in the form of low availability of the vital liquid and deterioration of health caused by the consumption of both sugary and alcoholic beverages, analyzes soft drinks, purified water bottlers and brewers.

It considers everything from environmental degradation due to contamination from disposable plastic packaging, CO2 emissions during their production and transportation, and the ways in which companies like Coca Cola and Nestlé get government subsidies to run social programs that clean up their image. but in reality they are alternative ways of promoting their products in rural populations and generating a market, when you remember that some of those multinationals just began to pay taxes here in Mexico last year you want to laugh and cry, think a little that you are doing the elites with our planet.

If the Puebla sinkhole is part of this problem of overexploitation of the water in the aquifer that is already affecting and disconforming the inhabitants, it is something that is not yet very clear, but the truth is that getting more water from it than it can recover is not sustainable and action must be taken before things get worse or more sinkholes appear.

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