The goal is to shed light on the members of the community who are showing undeniable signs of lameness. This could be in the form of plagiarism, scamming, or a handful of other things which might fall under the heading of "being a general lame brain".
This is a delicate process and something which can quite easily be up for debate so the main focus will be on plagiarists and those who continue to display a lack of "Proof of Brain".
It would be cool to get the communities support and an understanding that this account is merely a vessel for shining some light on bad actors within POB not something that will be used to attack or bully anyone for untoward reasons.
The account will be following along to 
The upvotes from this account in no way mean that you have a lame brain. The downvotes might though.
Plagiarist posts will be reblogged to the account to show those who are stealing from others. Members of the community can do what they like with the information. Harassment and targeted attacks are unacceptable.
Don't end up on the Wall of Lame.
Posts may be created directly from the account showing that plagiarists have adjusted their methods and are on the path to using their brains productively.
Posts may be created to show the actions of members in the community who exhibit questionable behaviors which may be classed as lame.
Drop 
All rewards will be powered up to help with downvoting plagiarised content.