Before 2020, it was not much that people thought about starting their own company,
consumerism was paramount worldwide, people continued in their routine of working, waiting for the weekend to arrive, to go out to the discos or bars or to relax in a reservation in various hotels.
Some lived comfortably traveling to different places, without any problem, there was not much time to think about creating something of their own and thus safeguarding a pleasant future.
Even when it came to talking about the subject, the vast majority looked at you as a dreamer or as someone who went crazy, since the idea is that if you already graduated and have a degree, what follows is a good job and that's it, because the rest was only mentally for people with money.
This is because our educational system has been created only to increase the rat race ... I remember how every day they told me that I had to have a profession to get a good job, I never heard that we had to educate ourselves to be owners or great entrepreneurs .
This pandemic opened the minds of some and they put their creativity into practice and we have seen many small entrepreneurs, people with vision who seek to get ahead with this difficult economic process that we live, but with many open doors, we just have to know how to take advantage of it.
Based on this, I began to meditate on different small businesses that have been underestimated for perhaps not being something so exceptional or different, perhaps for being in a saturated market as they say, but I believe that everyone has their ability to get customers and to take your business beyond what you expect.
We see some examples, of what I say.
Samsung, a world-renowned company, perhaps while reading you have a device with its name engraved on it, but this company did not start out as a technology expert.
In 1938 Samsung began its adventures in the business world, with something very normal, such as the export of fruits, vegetables and dried fish, this led by the Korean Byung-chull Lee, after venturing into this, they invested in machinery of pastries and thus enter another market.
Go that this man wanted to move forward and cover several businesses, he had some vision I'm sure and it was not an option to stay stagnant, by the 70's he already had a good capital and decided to enter the arms market, the company was known as Samsung fire and Marine
It also entered other varied markets, such as energy drinks, heavy machinery and life insurance.
Who would say that the technology giant had started this way.
Samsung group reaches the electronic market and begins to venture into home appliances with functionality never seen before, when the time of the 80s arrives, it is already a Korean with an idea of diversity in the market, it had managed to sell 10 million black and white televisions and 1 million in color, in addition to the computers, cameras and recorders that were also already being sold by this great company.
The legacy continued after the death of Byung and thanks to the modern mentality of his son, one enters even more into the technological world (LCD, LED and mobile telephony technology).
After selling fish, fruits and vegetables, which is something extremely common, it became a technological giant that today shares 60% of the market with Apple.
And it is not the only company.
Peugeot started with coffee grinders, razor blades and horse clippers.
Suzuki started with the manufacture of looms.
Nokia with a wood pulp mill for the manufacture of paper and then rubber boots and tires.
For that reason, when you see an entrepreneur trying to diversify, do not try to underestimate his idea, since it is possible that if his vision goes beyond staying in one place, you may see the next giant in some future business.
These examples are just a few, we know that there are many others who did not start with something extensive, they only focused on growing, looking for new experiences, not letting negative opinions destroy the desire to have something very great, let us always remember to support to those people who are just starting out, who have dreams and want to get ahead, I believe that everything has a cost and that although the owner of the business is a friend, I must pay, because that person is trying to emerge and my duty is to help him , if you have friends or family who are starting their small business, it is time to try to consume some of their products and let them know if it is within your means, that is part of helping our economy begin to grow and not only stay in the 1% who already have a worldwide domain.