Is Starbucks going to compete with local brands in the grab n go sector?
Ready to drink starbucks isn't actually something new. In bigger cities, they already sell glass bottled frappuccinos which I love too but now, they are expanding the market to even in the middle of nowhere. I found out just yesterday when I was buying milk from the convenience store. Apparently this was already viral and people were hyping over it because it cost less than starbucks coffee at the cafe. These two variants below only cost $1 and also double shot.
As anoverpriced coffee addict, I welcome the option to drink $1 Starbucks anywhere, even in a small town. I would save so much on traveling to another city just to buy a few packs of grinded starbucks beans. At the store, I told myself that if it tastes similar or even better, I am buying every stock that the supermarket has and just fill my mom's fridge with canned starbucks. Since last night, I was too caffeinated. I just tasted it this morning and the taste was.....
worse than anticipated
It has a similar taste to nescafe but much smoother. It's not as strong as those you get from starbucks or even homemade ones from starbucks beans. Although compared to local brands, Starbucks taste smoother too and is suitable if you have acid reflux and still want coffee. So, despite the claim of double shot, do not expect to have the same taste as when you buy it from Starbucks. I mean it's understandable, it's just $1 coffee and everywhere, even at cafes, coffee at that price is hit or miss. Maybe it's just me and my liking to strictly LATAM coffee instead of Indonesian ones. Although in this case of canned starbucks, they are actually imported and I haven't checked what kind of beans they use. I am pretty sure in the US they have these canned but now I wonder how they actually taste compared to here.
What I appreciate is the can that looks quite exclusive just like how starbucks is marketed in the country, an exclusive brand and catered to middle to upper class. Comparatively, it is also more expensive than other brands. So, if you enjoy local brands, it's totally not worth it. But for a simple kick, Starbucks canned will do. Will I buy more? maybe yes maybe not because I don't really like its taste and would rather just buy starbucks beans and brew it at home.
| 𝘔𝘢𝘤 𝘪𝘴 𝘢 𝘴𝘦𝘭𝘧-𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘥 𝘯𝘪𝘯𝘫𝘢. 𝘈 𝘵𝘺𝘱𝘪𝘤𝘢𝘭 𝘪𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘵 𝘪𝘯 𝘭𝘰𝘷𝘦 𝘸𝘪𝘵𝘩 𝘭𝘪𝘵𝘦𝘳𝘢𝘵𝘶𝘳𝘦, 𝘣𝘰𝘰𝘬𝘴, 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘢𝘯𝘥 𝘱𝘩𝘪𝘭𝘰𝘴𝘰𝘱𝘩𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘩𝘦𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘭𝘰𝘨 𝘵𝘩𝘢𝘵 𝘤𝘰𝘷𝘦𝘳𝘴 𝘩𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘥𝘦𝘭𝘷𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘱𝘩𝘰𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺, 𝘵𝘳𝘢𝘷𝘦𝘭, 𝘯𝘰𝘰𝘵𝘳𝘰𝘱𝘪𝘤𝘴, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺, 𝘮𝘪𝘯𝘪𝘮𝘢𝘭𝘪𝘴𝘵 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦, 𝘤𝘺𝘣𝘦𝘳𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺, 𝘢𝘯𝘥 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦𝘴. 𝘐𝘯 𝘩𝘦𝘳 𝘧𝘳𝘦𝘦 𝘵𝘪𝘮𝘦, 𝘴𝘩𝘦 𝘦𝘯𝘫𝘰𝘺𝘴 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘵𝘩𝘪𝘯𝘨𝘴. 𝘐𝘧 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘩𝘦𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘥𝘰𝘯'𝘵 𝘩𝘦𝘴𝘪𝘵𝘢𝘵𝘦 𝘵𝘰 𝘶𝘱𝘷𝘰𝘵𝘦, 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘰𝘳 𝘢 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬. 𝘈 𝘳𝘦-𝘣𝘭𝘰𝘨 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘥. |