One of the constant factors in human civilisation is change, which spread across every sector in human lives. In recent times, a sector that seems to be taking the lead in constituting change to other areas is technological advancement. As a result of technological convergence it makes it easy for other areas of human society to be solely dependent on its features due to its ability to make the conduct of activities a lot easier and less time consuming. Technology a product of human intelligence has advanced to the extent it now posses a threat to humans existence and comfortability.
Internet being a product of technology has been in existence for decades now, as a result of its rise and usage it has made the world a global village. As important as information is, before the arrival of internet there is this accessibility barrier due to differences in locality and geographical entity. It became an hindrance in dissemination of information that is capable of enriching and saving lives of humans but thanks to technology, internet was birthed eradicating the challenge, which was highly commendable.
Based on its features, humans have relied on its usage in sourcing for information which has been useful so far compared to conventional media whose so aim is to filter information for the benefits of the public, when it comes to internet it does not have that feature neither is it concerned about it.
Information can be dropped by any individual from any corner of the earth and it will reach the masses in a matter of minutes such is the power of the internet. with less censorship, to an extent you can say through the internet our true libertarian rights can be practiced, which involves freedom of expression, right to be solely responsible to choose which information is worth being read.
Not just that, with the invention of the internet, it has also create all forms of career opportunities. Gone are those days when the only forms of jobs available are physical jobs and having to always seek for such jobs is sometimes overwhelming. Over time the availability of jobs became thin but with the help of the internet a lot of people were able to establish themselves without the need of employers. Becoming their own boss and having enough funds to cater for themselves.
These set of individuals who were able to make a living out of the internet are called content creators, this was only made possible through their ability to monetise their contents. In today's environment, it as become a great source of income for a lot of people but with this new source of income also comes new form of challenges.
Monetisation might be an opportunity but it has also become the primary motivator for a lot of people to engage in all forms content just to get paid. There are some unethical content being published on different platforms with monetisation features, it is becoming a lot difficult to come across quality content. Though monetisation might have prompted this but I won't blame it on monetisation, humans always find ways to take advantage of good innovation as a result of our greed.
The introduction of monetisation of content, as it made us lazy? Definitely not. let me get something straight before diving into this, content creation itself is work, only those who consistently create content would know how time consuming it is to create a meaningful content, it is the kind of work that stress a person mentally and physically. Though the physical part of it might not be as extreme as other jobs but that is the difference between working hard and working smart.
If I were to say content creation made us lazy, then does the invention of cars make us lazy, it only made life a lot more comfortable which is the primary objective of every invention including monetisation. Though it might seem like there are a lot of content out there with nothing meaningful but still, we still have content creators who still prioritise quality over quantity.
This write-up was inspired by weekly featured content titled Monetisation in hive learners community.
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