If you're a freelance digital writer, there are several niches you could focus on. In this blog, we'll look at the five types of writing that have proven themselves to be effective ways for freelancers to get high-paying clients and earn more money.
SEO Writing
SEO writing is a type of content that helps a website rank higher in search engines. Keywords research is one of its most important aspects. Why SEO Writing? Here's why:
It improves the user experience on a website.
It increases traffic to a website.
It uses keywords & backlinks to increase page ranking
It can increase the number of sales a website makes, too!
B2B Writing
B2B writing is all about writing for businesses, not consumers. B2B, or business-to-business, writing is a niche within the overall freelance market that focuses on publishing content aimed at specific audiences and industries. In this way, B2B writers need to know their audiences very well—and be able to imagine them as actual people with specific needs and problems.
The importance of these connections cannot be overstated: they are what makes B2B successful as an industry, and also makes it different from other niches like fiction or journalism. No matter how interesting your product may be (and let's face it—you can't get more interesting than a time machine), you have to convince people of its value before anyone will care about what you have to say about it.
Not only do writers need to know their audience inside out; but they also need extensive knowledge about their industry in order for what they write about their client's products/services/etc., from an editorial perspective rather than just an SEO perspective (for example).
Technical Writing
Technical writing is writing that explains how to use something. It's written in a way that is easy to understand, and it can be used in handbooks, instruction manuals, and web content. If you're a writer who knows the ins and outs of technology, this niche could be right up your alley.
If you're interested in technical writing as a freelance writer niche but aren't sure how to get started, here are some ideas for getting started:
Research what types of products or services are available on the market and find out what types will be coming out soon (or already have hit shelves).
Create outlines for manuals based on these products/services so that readers can easily understand how they work and how best to use them. You may also want to include information about the product's history or background so that people know its roots before making purchasing decisions.
Copywriting
Copywriting is the art of writing persuasive advertising and marketing content. Copywriters are hired to write marketing content for a variety of businesses, such as eCommerce, B2B, and B2C companies.
Copywriters earn between $50-$150 per hour. Some of the best ones charge $10k or higher for just a single project. As there are so many different thingsthat you can write for different types of businesses, there are also many niches within copywriting where you could focus on writing about:
- Health & fitness
- Technology & gadgets
- Travel
- Ecommerce
- Digital Marketing
- Finance
- Investment
- Startup
- Productivity
the list is endless...
Article Writing
Article writing is a great way to get started as a freelance writer. This is because articles are often relatively short (300-800 words), which means it's easy to write one and submit it for publication. Articles can be written on a wide range of topics, including business and finance; technology; lifestyle; sports and fitness; health and medicine; entertainment; travel; food and drink; art, design and fashion; science-related topics such as technology or medical breakthroughs like new cancer treatments or vaccines for common diseases like measles or chickenpox.
Article writing is also used extensively in lead generation campaigns because people tend not only to read articles but also share them if they're interested in what you have written about. This means more exposure than just having an article published somewhere online which might attract some traffic but not much else besides that.
Conclusion
I hope this list of niches has given you some ideas to explore further. As a freelance writer, you can choose which niche you want to focus on. However, if you are new to the field or have never worked as a freelancer before then it’s best not to rush into anything without careful consideration and research into what each type entails.