Monetization seems to have leaped web2, a step forward into greatness as many dogged web2ers would call it.
It's always tricky when it comes to monetization, and irrespective of how some would berate web3 for not having that bleeding edge attraction that might cause retention.
it's important to understand that the concept of true ownership which is the main framework of Web3 is still not totally understood by the average jimmy that's happy to spam away and garner millions of impression for the stipulated monthly paycheck.
When it comes to monetization, it's important to understand that it's not monetization, until the common person can get paid for their data
No matter how sophisticated monetization gets on Web2, 70% to 80% are still not going to get anything. With X (Twitter), now agreeing to share their ad revenue.
I feel that it's progress and this is because, without the threat posed by Web3, certain steps to making people benefit from their data might still not be there.
While big businesses and brands will benefit from the popularity being given to them on web2, how about that individual typing away on their keypad, giving market information to big techs about how to tilt their advertising scheme what will be their benefit?
I'm not trying to say requirements for monetization are bad, but the sad truth is that there are people who will give their time, effort, and money in a bid to reach monetization, but they'll end up getting cut off anyway, nearly hitting the threshold, but never getting there anyway.
Saturating The Money: An Uphill Task
If monetization does not experience saturation or get to the common person while maintaining leniency in the requirements, people will only struggle in vain, and it'll be textbook "taking from the poor and giving to the rich" again.
Twitter has set a standard for the kind of monetization that Web2 should follow.
However it (web2) is not new to monetization, previously The model uses people's data to make lots of money, and while big techs like Google still take everything and never give back.
A Trend Has Begun
I feel that a time might come in the future when they (google) might be intimidated to follow the trend of monetization and give back in return, I don't know, but there's always a possibility.
Web2 might decide to futuristically adopt monetization of different forms with different kinds of terms and conditions, and one of them will. be limited to certain geographical locations. It's already happening.
I've worked in so many Web2 platforms and chased monetization, The sad truth is that even when you meet up to a certain standard, the effort you put in does not determine the amount you get and this is sadly because some places are deemed more value than other places when it comes to monetization.
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