2022 is the year for marketing risk-taking. Your marketing team must be open to new strategies and a new way of approaching their work. There are many ways to expand your marketing efforts with digital marketing. It is important to create a strategy that works for your business.
Our 2022 State of In-Housing Report highlights some unique trends in marketing. We're taking a closer look at the top seven. Here are the top trends that we will be covering:
- Video marketing
- Content is still the best.
- Data power: Harness the power of data
- Social media content
- Virtual events
- Marketing to Influencers
- Personalization
1. Video marketing
The future of marketing is video marketing. This is widely recognized. According to our survey, 26% of respondents intend to improve their online video skills. This is an indication of how powerful video marketing can be. Google also reports that YouTube has a higher reach among 18-49-year olds than any other cable network. This is a response to how powerful video can be.
Video integration is a must-have for every organization. Video provides an opportunity to reach a wider audience and to build trust. It gives customers a better sense of your brand and humanizes it.
2. Content is still the best.
Nearly half of respondents to our State of In-Housing Report stated that content demand has increased over the past twelve months. Content Marketing and SEO are the foundation of a successful strategy. It connects companies with their customers.
A company's credibility is built on good content. Consistently providing high-quality, well-researched, and relevant content will show new customers that you are experienced and credible. Regardless of the media or channels you use, storytelling is a great way to make your company stand out.
3. Data power: Harnessing its potential
Our survey revealed that 36% of respondents said they are improving their data-driven analysis strategy to produce more personalized content. Data is a valuable resource that every company has. It is essential to make the most of it in order to create a successful marketing strategy.
Rob Foster, a senior consultant in marketing and communication management at The Observatory International, said that "having data, analytics, and technology experts sitting in-house is smart." This gives you a better basis to consider what your marketing and communications should look like to consumers.
You can also harness the power of your data to get a better understanding of your customers and their behavior. This allows you to personalize your digital marketing efforts more effectively.
4. Social Media Content
Social media has moved beyond the hard selling. Marketing must approach social media content using a story-driven approach in order to increase customer engagement and attract new customers.
Another area where you should think about visual content and video is social media. You must use high-quality images, especially on Instagram and LinkedIn.
To stand out from your competitors, optimise every aspect of your social media strategy. It is not enough to schedule posts and share content when you want. It is important to have a well-planned and planned schedule. A well-planned strategy is more manageable and easier to deliver than ad-hoc posts.
5. Virtual Events
Bizzabo conducted a study that found a 34% increase in virtual event attendance in 2021, and a 250% increase in live-streaming attendance. Virtual events are a great way to meet people and they're very much appreciated. Virtual events can be cost-effective for businesses, increase brand awareness, and are more accessible. Virtual events are not just for small businesses. Virtual events are becoming more popular with larger companies.
Your success in virtual events depends on the quality of your content and whether you have enough budget. Research shows that companies are more likely to invest in their own online video skills. These skills can be used to host and organize virtual events. Zoom, YouTube Live, Twitter Live and Twitter Live offer more opportunities to host virtual events.
6. Influencer Marketing
Some companies make influencer marketing an integral part of their marketing plans through Digital Commerce Service. For others, it's a completely new approach. Influencer marketing will be a popular marketing strategy by 2022. Our Report revealed that 38% of respondents plan to increase their influencer engagement online in the future.
Your business' goals will guide your influencer marketing approach. Companies are still recognizing the influence of influencers, even if they don't have millions or hundreds of thousands of followers. Micro-influencers are a rising trend that allows businesses to reach their niche better.
Although they have fewer followers, micro-influencers still have a strong track record of engaging with their followers. You can get targeted leads by finding the right micro-influencers to help your brand.
7. Personalization
The key to driving all digital marketing trends is personalization. In 2022, it is not possible to communicate your message effectively to as many people as possible. Personalizing your marketing campaigns will increase engagement, spark conversation, and attract new customers.
The popular SpotifyWrapped feature is a great example of personalization that creates buzz each year. Personalization in marketing campaigns is possible by making the most of data and analysis and acknowledging the value of design. Personalised campaigns should reflect your brand and design. With our creative management platform, you can easily create real-time updates for your consistent branded ads and campaigns.