The Town Festival collab w KitKat e Urban Arts

Today I want to share my latest project in collaboration with Urban Arts and KitKat for the biggest music event "The Town" in São Paulo (02, 03, 07, 09 e 10 September).

In this job, I created five unique posters to capture the essence of the festival.

It all started when Urban Arts connected me with the team at KitKat, known for their excellence and rigor in choosing collaborations and the idea of creating art that reflected the atmosphere of The Town immediately inspired me.

Working collaboratively with both parties, I began to bring my vision to life.

Each poster is a representation of the spirit of the festival as well as the music, incorporating elements of music, urban culture and, of course, referencing the colors of KitKat chocolate.

It was an incredible process, as I sought the energy and diversity of this musical event.

Receiving KitKat's positive feedback from the very first poster was a great honor to know that my art was so well accepted by a respected brand.

In addition, several KitKat Presskits were sent as a gift, with products from the collaboration and also other cool gifts.

I was in awe of the care and attention to detail that the team put into each element.

And to celebrate all of that, we had a really fun time during the vernissage held at the Urban Arts headquarters in São Paulo, where my art and that of four other selected artists were exhibited.

The event featured a DJ, delicious drinks in an environment full of creativity and art.

It was a wonderful night where everyone could celebrate the fusion of art and music that The Town Festival represents.