UX Writing: La Importancia de las Palabras en el Diseño [ESP-ENG]

Design isn't just about images, colors, and buttons. Words also design experiences. Good UX writing guides, informs, and builds trust with users.

What is UX Writing?

It's the discipline of writing texts within digital interfaces. From the "Buy Now" button to error messages, every word counts.

📌 Example:
❌ Bad UX Writing: "Error 404. Page not found."
✅ Good UX Writing: "Oops, looks like this page doesn't exist. Try the search bar."

Why is it important?

✅ Facilitate navigation (Clear text = happy users).
✅ Reduce frustration (Explained errors relieve stress).
✅ Drive action (Well-written buttons and messages improve conversions).

🔹 Tips for good UX Writing
🔹 Be clear and direct.
🔹 Use conversational language.
🔹 Anticipate user questions.
🔹 Test: choose the words that work best.

Remember: Good design without good text is like a GPS without directions.

What is Information Structure?

Information structure in UX Writing refers to the organization of content in a digital interface so that users can quickly find what they need and make informed decisions. A good UX Writer not only writes clear and concise texts but also organizes them logically and hierarchically.

Benefits of a Good Structure in UX Writing

🔍 Improves usability: Users find information quickly without frustration.

👩‍🎓 Facilitates comprehension: A well-structured text is easier to read and understand.

⏳ Optimizes navigation time: Users achieve their goals with fewer clicks.

🌟 Increases conversion: A clear and well-organized message drives action.

Keys to Structuring Information in UX Writing

1. Visual Hierarchy and Quick Scanning
Use headings, subheadings, and lists to break down information into scannable chunks. Users don't read word by word, but rather scan for what interests them.

2. Prioritize Important Information
Apply the inverted pyramid principle: place the most relevant information first and additional details second.

3. Concise and Clear
Avoid long, redundant paragraphs. Use short, direct sentences and avoid unnecessary technical jargon.

4. Correct Use of Microcopy
Small text such as buttons, error messages, and confirmations should be direct, user-friendly, and build trust.

5. Consistency and Familiarity
Maintain the same content structure throughout the interface. Users learn patterns and feel comfortable with predictable structures.

6. Accessibility and Inclusive Design
Make sure your content is easy to understand for everyone, including those with visual or cognitive disabilities. Use appropriate contrast and screen reader support.

Example of Good UX Writing

Before: "Please fill out the form and click the button below to submit your application." After: "Please fill out the form and click 'Submit'."

Conclusion

A good information structure in UX writing can improve the user experience, increase conversion, and make your digital product more accessible and intuitive. Try these tips and take your UX writing to the next level!