A call to action plays an important role in our lives; without action towards work, there are no results. Today, I am going to share a beautiful story with you, so let’s take a look.
Let me tell you the story of a young entrepreneur named Russell from a small town. Russell was very good at making embroidered quilts, but his sales were not increasing. His Facebook page had many beautiful pictures, but people would just glance at them and move on. One day, a teacher of Russell told him, "Russell, you don't have any 'call to action' in your work. People are seeing it, but you’re not telling them what to do."
Russell asked in surprise, "What does that mean, sir?" The teacher explained, "Suppose you make a post saying—'This quilt is very beautiful.' That’s just general information. But if you add beneath it—'Call the number below to enhance the beauty of your living room' or 'Inquire directly to place an order,' only then will people take action. That is what a call to action or CTA is."
Following the teacher's advice, Russell put a big note under a beautiful picture of an embroidered quilt in his next post: "Limited stock! Message today to own your favorite design." Amazingly, people didn’t just stop at liking; by evening, 10 people had messaged him. That small 'call to action' transformed Russell's simple post into business success.
The lesson from the story: It’s not enough to just have good work or products; you need to specifically invite people with a call to action to obtain them. Otherwise, all beautiful plans remain just plans.