You are simply projecting man. YOU might not like it OK but to think that it's bad is simply ludicrous. IN FACT it follows the double syllable style of major networks:

• TWI TER
• YOU TUBE
• FACE BOOK
• PAR LER
• LINKD IN
• PEAK DEE

Give example as to why you believe it's bad. Give sources to discussions of others saying its bad like you say? Just saying IT IS BAD is meaningless. You need to have substance with your claim or at the least, reason it.