But decentralised is an illusion really.
The content that HIVE Blockchain holds is TEXT ONLY.
Ask the coders.. and even though they don't like to admit it or disclose the full details.. all other content is stored on AMAZON SERVERS.
That's why I see this thing as a long game. It pretends to be the next web but it's nowhere near. To really be immutable and censor resistant you can't do that by just protecting text. Early days of steemit they thought that people who blog would only use a picture or two or none at all so it made sense. Yet the internet is very visual now a*and was back then already) so this thing needs to mature and start walking the walk. Too many here just about talk and think everyone believes it.

That's why no real money comes here.
The truth once researched shows that there's a lot of work still needed.