Unfortunately this has become the new normal as far as promotion is concerned. The social media stuff can be faked so easily and the review sites are mostly a joke. I know that I don't take anything on those sites seriously until the film has already gone through their cinema run.. at the start I think that the studios spend a bunch of money simply buying good reviews because that would probably be cheaper than making a quality product and having people genuinely like it.

I think that a lot of companies are very aware that their film or tv show is crap and simply build it into the budget that they are going to spend such and such millions on a disinformation campaign. It would be interesting to me if some whistleblower came forward about this some day soon.

Stranger Things was just decent in my opinion. I feel as though they were dragging that thing on for as long as they could and the kids got too old to be believable kids anymore. I'm glad they wrapped it up but I only made it about 3 episodes into season 2 before I started to feel like they were just making crap up and that there was no real story there.