YouTube content creators reap financial returns that rise with the increase in the number of followers and subscribers to the channel, reaching in some cases millions of dollars.
According to a report published by Business Insider, "Exceeding the one million subscribers mark on YouTube is a huge milestone."
He pointed out that when there are a large number of subscribers and viewers, then content makers can rely on YouTube as a financial source that secures a decent life for them.
YouTubers earn money in several ways, and the money generated from the ads that are played in their videos makes up the bulk of their income.
YouTuber Andrei Jikh (who has 1.7 million subscribers on his YouTube channel), for example, generated $1.6 million in advertising revenue in less than three years.
"She earns about $11,500 a month from ads on her videos," content creator Tiffany Ma told Insider (she has 1.8 million subscribers on her YouTube channel).
The site explained that to start making money directly from YouTube, the YouTuber must have more than 1,000 subscribers to the channel and 4,000 watch hours.
Once they reach this limit, they can apply to start monetizing their channels through ads, subscriptions, and channel memberships.
For every 1,000 ad views, advertisers pay a certain price to YouTube, and YouTube takes 45% of the profits, while YouTubers get the rest.
Many YouTubers also make money outside YouTube, for example, Graham Stefan, who has 3.4 million subscribers, launched his own coffee brand.