Did you hear, UFC and Crypto.com have signed a deal!
According to this article on Sportico the UFC has signed a deal with crypto.com for a 10-year $175m USD equivalent deal. More and more sporting outfits are getting into crypto and this is no different. UFC fighters will have crypto.com logos on them.
This is the largest sponsorship in the history of the UFC.
My main take-away from this isn't the sport as many sports are adopting crypto. It isn't even the $175m sponsorship pricetag, although that is pretty intense. No, my biggest takeaway is the UFC signed a 10-year deal with a cryptocurrency group. TEN YEARS. Need I remind people that bitcoin came out in 2009? UFC signed a deal (10 years) that is roughly as long as the actual currency has existed (Bitcoin - 11 years).