1. "The masses have never thirsted after truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim."

2. "Crowds are somewhat like the sphinx of ancient fable: It is necessary to defeat them and to solve all their riddles to receive the rewards they have to bestow."

3. "The leaders of crowds acquire, solely through the fact that they are at the head of the masses, a power which is almost unlimited, but which only ceases with the dissolution of the crowd."

4. "An idea comes, an idea goes; facts endure."

5. "The exaggeration of the effect of numbers is the most characteristic feature of the opinion of crowds."

6. "The sentiments and ideas of all the persons in the gathering take one and the same direction, and their conscious personality vanishes."

7. "Truth is never dangerous except to those who are too weak to support it."

8. "It is only by the aid of crowds that great historical events are made possible."

9. "The age we are living in is a machine age, an era of standardization."

10. "In crowds, it is stupidity and not intelligence that is accumulated."

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